
Case 4. Market research
Market research of Russian dynamic regions for energy company
RGG Capital developed a comprehensive methodology to identify, rank and select clusters in Russia with a strong economic potential, and which host industrial enterprisers with large energy consumption.

Stage 1
Perform a ranking of all Subjects of the Russian Federation except Subjects located East of the Urals and in the North Caucasus region
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Definition and validation with client of research and ranking methodologies
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Creation of customized ranking model in MS Excel
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Interviews with experts who will bring their expertise in optimizing the ranking methodology and fine-tuning regional economic forecast
15 most actively developing regions will be classified as “dynamic”
Stage 2
Identify clusters with a strong potential on the territory of the 15 dynamic regions
Stage 3
Detailed description of the 12 clusters selected by the client, including a general description of each cluster
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Identification of long list of clusters according to the client’s requirements
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Criteria selection and ranking of clusters based on their industrial, demographic and economic characteristics
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Interviews with experts in order to optimize ranking methodology and verify regional and economic forecasts
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Preparation of customized clusters’ reports according to the client’s requirements
Preliminary short-list of 20 clusters
Finalized description of 12 selected clusters